ARE YOU READY FOR A HOT SELLER SEASON?

April, it’s the new Gold Coast seller season in the real estate market. Take a tip from a house renovator and licenced real estate agent: If you’re thinking of selling your house, now is the time to get it ready and get it listed. Homes show well in cooler months of the Gold Coast — and at the moment due to market conditions you’re more likely to sell your house quickly and at a good market value.

Now, you might be thinking that selling your house during such a competitive season isn’t the best idea. But I’m here to tell you that there’s really no time like the present. You can sell a house in any season dependent on marketing, pricing, approach and supply and demand. Which at LW we believe now presents a great opportunity.

With less competition, now is just a great time to show off your house’s best assets and really get people to envision themselves living there. All you have to do is follow a few simple but effective tips so you can position your house correctly on the market, save yourself stress and disappointment, retain negotiating power, and not feel backed into a corner.

Pay attention to first impressions

You might be tempted to just pull some weeds and put down new mulch in your yard, but take a look at it and ask yourself if you could do more for your curb appeal. That doesn’t mean that you have to do a ton of landscaping that’ll require a lot of upkeep and watering.

Think of the climate in your area, and go with low-maintenance plants for your yard. Visit your local garden center and explore using native plants. Then work on sprucing up your front and back patio to show your potential buyers how they can spend their time outside relaxing and/or entertaining friends on a lovely spring afternoon or evening.

If you’re planning on spending money to improve your home to get it ready to go on the market, make sure that you focus on projects like this that’ll really go the distance for you. Take the time to clean up and make your porch and entryway really attractive, because you know your buyers are going to stop there while the real estate agent gets into the lockbox to let them in.

You may not need to replace the front door or buy all new furniture for the porch and veranda, but pay attention to all the entry points to the house. Some homeowners are in the habit of entering the house through the garage, so it’s a good idea if the area where home buyers enter the house says “welcome home,” too.

Make it look like a model home

An appropriate mindset is important. It can be difficult, but at some point it’s a good idea to stop thinking of the house as your home, and focus on the business transaction. Getting the house to sell fast is, by definition, the objective of house-flipping. You can take the same tack and do everything you can to get the house ready.

Make a real effort to de-personalize the space. It will be easier for a buyer to see themselves living in the house if it looks like a model home. Do more than just clear clutter. Remove family photos and children’s artwork. Edit your collections, books, closets, cabinets, pantry, and end tables. Try to make the house look as big as possible by making it look as though there is room to spare.

You don’t have to spend a lot of time or money renovating your house if it’s in good shape to sell. As agents we always pay a lot of attention to the kitchen with an eye for space, functionality, and neutral design choices. Other places that you might want to spend some cash on might be the master bath and living room.

The higher end of the market is even more important to follow these simple guidelines as people want to simply move in and not have any issues as they are usually focused on business and family.

Marketing matters

Unless you get really lucky, your house isn’t going to sell itself. That’s why, whenever we sell a property, we use a simple three-part strategy: pricing, listing, showing. It is always a good idea to check out the comparable properties in the area before you set your list price or auction. Auction is usually a good idea in a rising market which we are currently experiencing. Alternatively, make sure that you’re competitive so your house won’t sit on the market going stale before you’re forced to lower your price.

To get more people at your open house, I recommend using an old real estate agent’s trick and listing your property on a Friday before hosting your open house on that Saturday. That way you can buyers through that we know are watching the market closely and want the newest/freshest listing. These are very often our premium buyers.

Lambert Willcox always encourage hosting an “agents’ open,” where we invite local and active  real estate agents to come in and take a look before the advertised open house, can be a good strategy, too. When you do this, you can see what some real estate pros think of the property and some feedback that could help you sell faster.

What if your house isn’t perfect? No house is perfect

Finally, if you’re worried about issues like living on a busy street or having no sidewalks in your neighborhood, don’t be afraid to look on the bright side and highlight the positives.

If your property is on a busy street, maybe it’s convenient to the highway for a fast and easy commute to work, airport or Brisbane. You might want to highlight how close it is to a great gyms, restaurants or cafes. If it’s a smaller house, talk about how green and efficient it is.

Do a little work on your property to make it more attractive. Make sure you’re doing everything you can to market it. And always write about the positives in your listings and marketing information.

If you follow this advice, you’ll be ready to take full advantage of seller season. Good luck!

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